Our third lecture was conducted by Skye Doherty, an
experienced journalist who casually explained her past in Fleet Street, much to
our amazement.
Text was the topic of lecture 3 in JOUR1111, and what a
multifaceted media platform it is. To think, 26 letters, plus a few other
symbols, constitutes the complete basis of all media today. Aside
from the basic necessity of text for communication and expression, text
entwines the cyber world linking it together. We search, copy, create, edit,
mould, move and control text. It is the blood and bones of media’s existence;
in fact, I am finding it difficult to express in plain text, just how important
this medium is.
Along with text, we learned about the writing technique
called the inverted pyramid, which is actually an upside down triangle. The
most important part of the story comes first, which must include who, what,
when, where, why and how. Then come the extra details, followed by the most
irrelevant facts. As we were shown, the purpose of this is not only to catch
reader’s attention and hold it as long as possible, but to allow the text to
physically fit a variety of media platforms. For example, a newspaper can
support a long, detailed story and there is room for lots of text. However
websites need to show the story in a much smaller space. Thus, rather than
rewriting the whole story, the desired amount of sentences can be cut off the
end until it fits the required area. In this way, a single story written
according to the inverted pyramid structure is suitable for a whole range of
mediums. Headlines, on the other hand must be changed according to the media
type they are presented in. A newspaper headline, can be sarcastic, satirical, pun-ridden
and metaphorical, whereas a website headline must be literal and to the point,
usually only a few words. Yet again, a tweet is limited to approximately three,
yet expected to be equally as effective. I now realise the depth of word
mastery and manipulation required of journalists in this age of new media.
Online hypertexts are another example of online articles,
however these are made almost entirely of links to other information. The story
may consist of a headline, by line and visual, then a list of links to other
sources, news reports and matters of interest surrounding the one story. We
were shown an interesting example of this, a story following the banks in the
US during the global financial crisis, entitled Bank Street. It is simply an animation of a person walking down a
city street, while bank logos are on each building. Each logo acts as a
hyperlink to a more detailed explanation of the bank’s journey through the
crisis.
At the end of the lecture, we came to discussing new means
of journalism outside the boundaries of plain reporting. Skye introduced us to
the idea of news games, which report events, simultaneously allowing user
interaction with the story line. The example she showed us was Cutthroat Capitalism, a game based on the economic tactics of pirates off the coast of
Somalia. The game is played from the point of view of a pirate, with the
overall aim being to negotiate as high a ransom as possible by attacking ships.
I found it fascinating that a game such as this can help instil understanding
of a realistic concept.
After learning that all may not be lost in the future of
journalism, my mind has been opened to the many possibilities that exist for
new journalistic mediums. With the arrival of web 3.0, and the shifting focus
from old to new media, I am now aware that journalism of the future of journalism does not have to be defined by current
mediums. Despite a changing future, text remains the basis of all journalism and
the ability to utilise it effectively is vital.
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